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When Alfa Romeo released the much-anticipated Giulia, its parent company FCA supplied us with a full page print ready advert that needed to be reworked for car dealers to use at smaller dimensions and for online use (static banner, animated mid-page unit (MPU), leaderboard).

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We had only been given front and back images of the vehicle and written content from the existing ad, so I was tasked with creating the entire digital suite and a 48 sheet outdoor billboard for dealers to order via the FCA Dealer Marketing portal to a turnaround of one working day.

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