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Fiat Chrysler Automobiles (FCA, Jeep’s parent company) supplied us with images of the Jeep® Renegade, Cherokee and Grand Cherokee that were being used for nationwide adverts to promote the winter offers. I was tasked with creating assets using the Jeep® images to be supplied through FCA’s dealer marketing portal.

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I was briefed to create an email for the entire range. I was not supplied an image of all three models together so I had to place the range all on the same background, makingsure that the cars looked proportional in size and part of the scenery. After sign-off by brand, I built the email above using Adobe XD to the client’s requirements which was used by all dealers to target consumers.

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Similar work was done for Fiat Professional, reworking an existing full page press ad into a half page press ad and an email with extra images and content supplied by the client.

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